Driving Demand in the Era of Digital Media, Advertising, and Commerce

The digital media and commerce landscape is shifting rapidly—are you ready for what’s next? If you missed EMARKETER’s exclusive Shoptalk Europe 2025 session, “Driving Demand in the Era of Digital Media, Advertising, and Commerce,” presented by Vladimir Hanzlik, SVP, Content & Executive Editor at EMARKETER, now’s your chance to access the full presentation.

This data-packed session explores the key role that digital channels play in customer journeys, compares the role of different media and advertising channels for product discovery, and explores the latest developments in key channels. Backed by EMARKETER’s proprietary forecasts and a global shopper study conducted in partnership with ESW, the session quantifies the key opportunities and suggests priorities for brands and retailers to thrive in the new era of digital media, advertising and commerce.

Why Download This Presentation?

A New Perspective on the Role of Digital Channels
Explore how different online media—search, social, retail media, and emerging AI tools—drive demand and shape the path to purchase.
Key Channel Comparisons
Understand which platforms are most critical for product discovery and how they influence consumer behavior.
Data-Backed Insights on Channel Evolution
Explore the latest developments in the digital channels that will play a key role in product discovery well beyond 2025
Priorities for Retailers and Brands
Uncover actionable steps to optimize your approach across digital media and advertising channels, meet evolving consumer expectations, and thrive in the digital era.

Vladimir Hanzlik

Vladimir Hanzlik is Senior Vice President, Content & Executive Editor at EMARKETER, where he delivers forward-looking insights on retail, ecommerce, and digital innovation. Before joining EMARKETER, he led Retail & Consumer Goods Industry Perspectives at Salesforce and advised top retailers and brands at The Boston Consulting Group. Vlad combines data-driven analysis with deep industry knowledge to help decision-makers anticipate emerging opportunities, optimize strategies, and thrive in an evolving global marketplace.

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