From social networks to retail media, the search landscape is expanding, and search behaviors vary by age group, product vertical, and stage in the consumer journey. But across platforms, generative AI is being woven into search interfaces, changing the game for advertisers who rely on this fundamental lower-funnel tactic.

Download the slides from Evelyn Mitchell-Wolf’s presentation, “Ask and You Shall Receive: How Consumers Use Gen AI Search and How Advertisers Can Adapt” for consumer survey, web traffic, and forecast data surfacing key insights for advertisers refining their search strategies around gen AI.

Evelyn Mitchell-Wolf

Evelyn Mitchell-Wolf is a Senior Analyst at EMARKETER, specializing in US digital ad trends, programmatic media buying, and ad measurement. She is a frequent media contributor to The New York Times, Bloomberg, Adweek, and more, and has spoken at events like Programmatic I/O New York and POSSIBLE.

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