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Digital Growth Makes Up for Erosion on the Traditional Side
Traditional TV ad spending has dropped to $60.38 billion in 2023, while connected TV (CTV) ad spending is expected to surge to $42.44 billion by 2027, according to our latest estimates. Marketers need to adopt more profitable digital strategies, especially within OTT platforms.
Download a complimentary copy of our analyst report, “TV and Connected TV Ad Spending Forecasts H2 2023.” You’ll gain insights and analysis to better understand where you should be allocating your advertising dollars now that traditional TV is no longer a growth industry.
You’ll learn: | 
