Retailers have stockpiles of first-party data within reach, including purchase histories, loyalty programs, email lists, coupons, and other touchpoints with customers. Retail media offers a huge break to those seeking this very valuable—and safe—customer data. Download a complimentary copy of our “Retail Media Explainer: What Marketers Should Know About This Advertising Juggernaut” analyst report to find out how to cash in on the second-fastest-growing major ad format in the US, behind connected TV. This analyst report features: |
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