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JUNE 30, 2025 |
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Despite the rise of digital shopping, brick-and-mortar still dominates retail. This makes in-store digital advertising attractive for marketers, but a new EMARKETER and Placer.ai study reveals critical disconnects between marketers' assumptions and consumer reality. |
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“There is ample evidence that consumers are being influenced by in-store advertising and this should only deepen excitement around the channel’s potential,” said Placer.ai CMO Ethan Chernofsky. “Yet gaps between the perceptions of marketers and consumers, and even between consumer expectations and their own behavior provide powerful indications of how this rising channel can be utilized to the fullest.” |
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By studying consumer shopping habits while preserving the in-store experience, brands can better leverage in-store advertising. |
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The rest of the year is top-of-mind for leaders in marketing and retail, which they expect to be challenging but riddled with opportunities to stand out from competition. |
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“All anybody wants to talk about are tariffs and AI,” said Joe Laszlo, head of industry insights and engagement for Shoptalk at EMARKETER’s Charting the Future event in New York last week. |
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Tariffs and AI served as the cornerstones of conversations around consumer demand for value, pressure on performance, and commerce media’s evolution. |
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Here are just a few of the conversations we heard at the event. |
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