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MAY 11, 2026 |
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In this edition: |
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TOP STORY |
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Ogilvy is adding a new C-suite title to its roster that shows how advertising giants are integrating sports marketing into their main fold: global sports and entertainment officer. Vickie Segar, co-founder of athlete talent agency Article 41, is moving into the role as Ogilvy takes a minority stake in her shop. |
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IN THE NEWS |
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OpenAI expands ChatGPT ad pilot to new markets. OpenAI’s head of global ads solutions, David Dugan, said the expansion was based on “strong interest from businesses looking to reach users in a more conversational, intent-driven environment.” |
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A Disney+ super app could blend streaming, shopping, parks, and gaming. This could create a closed-loop ecosystem that gives Disney richer first-party data for advertisers and more opportunities to personalize messaging and measure attribution across the customer journey. |
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LinkedIn and Amazon Ads give B2B marketers a new path into CTV. Amazon DSP users will be able to target audiences via LinkedIn’s data, including factors like industry, seniority, and job title. |
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EMARKETER SUMMIT |
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Commerce media with Newell Brands, Horizon Commerce, Chobani, and PayPal Ads. Spring advertising forecasts from Sarah Marzano. Converged TV after the Upfronts with Hershey, Haleon, M+C Saatchi Performance, and Philo. AI sessions with Bayer, Mondelez, Seer Interactive, and Gist. Fireside chats with NBCUniversal and Digitas. |
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Thursday at City Winery NYC. One room. Every conversation moving 2026 ad dollars. Qualified brands attend free. Agencies discounted. Register now. |
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ANALYSIS |
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Ogilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world. |
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PODCAST |
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We discuss why Wall Street isn’t satisfied with Meta’s growth, where Meta should be focusing its AI efforts, and what happens when the company creates an AI version of CEO Mark Zuckerberg. | | |
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QUIZ |
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What percentage of US adults say they frequently watch media solely to root against or criticize a particular individual, program, team, or viewpoint? |
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A) 22% B) 32% C) 42% D) 52% |
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