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OCTOBER 30, 2025
What percentage of consumers are likely to purchase a fragrance as a holiday gift this year?
A) 20% B) 30% C) 40% D) 50%
Get the answer
TOP STORY
BMW makes a case for 'Common Sense'
For its latest campaign, BMW is using celebrity storytelling and music to raise awareness for its certified pre-owned program, which the automaker says remains underrecognized among potential buyers.
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FROM ACTIVISION BLIZZARD
Your Holiday Media Buy Needs A Game Plan
84% of players start holiday shopping before December. And they’re not (just) shopping for headsets and hoodies, they’re investing in gifts for everyone. Our gaming infographic is your roadmap to reaching them this holiday season.
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IN THE NEWS
FROM ACTIVISION BLIZZARD MEDIA
Gaming Audiences Are Holiday Power Shoppers
They play across devices. They shop across categories. They plan, act, and buy with time to spare. Use our infographic to see how players shop during the holiday, so you don’t miss the moment to reach them.
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