Today is the day! Our EMARKETER Summit on Commerce Media Trends in 2025 starts at 11:30am ET. Register here. |
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MAY 9, 2025 |
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True or false? The number of US consumers that agree social media influencers inspire them to make positive life changes has increased since 2022? |
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TOP STORY |
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“A good campaign probably has a little bit of risk,” said “It’s Always Sunny In Philadelphia” star Charlie Day at this week’s OOH Media Con 25. “You’re much better off taking the risk and taking the swing on something that could be wildly successful.” |
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IN THE NEWS |
Google shaken as Apple flags AI search shift; $20 billion deal at risk. Apple senior vice president Eddy Cue told a federal judge Wednesday that AI search tools are starting to erode Google’s dominance—and threaten the $20 billion Google pays Apple to remain Safari’s default search engine. Read online |
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Other headlines: |
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The Trade Desk beats Q1 expectations, posts 25% revenue growth. CEO Jeff Green credited internal shifts made late last year for helping the company “outperform” in what he described as a turbulent start to 2025. Read online
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Social platforms aim to attract advertisers at NewFronts. As economic uncertainty poses a threat to social ad spending, platforms will continue introducing features to persuade marketers to spend on their channels. Read online
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Spotify listenership towers over competitors. US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music. Read online | | | |
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ANALYSIS |
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Planning for the holidays may be harder this year as tariffs cast a shadow over both consumers and retailers. |
“As of right now, we’re seeing a lot of unusual consumer behavior that’s likely to persist as long as tariff uncertainty persists,” said our analyst Sky Canaves, author of our “ US Holiday 2024 Recap and 2025 Preview” report. |
Still, there are steps retailers can take to prepare. Here are three key strategies to help navigate a challenging holiday season. |
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PODCAST |
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On today’s episode, we're joined by Jon Humphrey, senior vice president of solutions and operations at Rokt, to discuss why the new funnel begins at checkout, which offers pair well with the buy button, and how to highlight new products to consumers. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Rokt. | | |
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