The rules on how to reach consumers are changing. Learn how with our “Beyond the Shelf: How CPG Marketers Can Reach Buyers Where They Shop” lookbook. Read it here. |
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JULY 1, 2025 |
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True or false? More than one-quarter of millennial and Gen Z US travelers use generative AI to plan trips. |
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TOP STORY |
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OpenAI’s ChatGPT has rapidly become a mainstream AI tool, with new data showing that 34% of US adults have now used it—almost double the 2023 figures, per Pew Research Center. |
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ChatGPT’s adoption is particularly high among younger adults, but 66% of US adults have never used ChatGPT, and 20% are still unaware of its existence. Here are some trends: |
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Youth movement. 58% of under-30s have used ChatGPT versus just 10% of those over 65.
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Education divide. 52% of postgrads are users compared with 18% with a high school education or less.
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Workplace boom. 28% of employees use it professionally, a 250% increase from 2023. |
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IN THE NEWS |
Ad-supporting streaming might have a Gen Z problem. Ads are now seen by over half of SVOD users across all generations, with the exception of Gen Z, as the ad-supported subscription video-on-demand (SVOD) market continues to expand. Read online |
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Other headlines: |
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TikTok attracts ‘very wealthy’ potential buyers, Trump says. TikTok’s swath of new features and presence at Cannes Lions signaled that the platform isn’t overly worried about the potential of a US ban. Read online
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AI shopping gains steam, but trust is divided. US shopper interest in generative AI (genAI) assistants has spiked 223% between 2023 and 2025, per Chain Store Age. Read online
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Gemini goes to school: Google’s ecosystem aims to lock in the next generation. Google is bringing its generative AI (genAI) suite deeper into classrooms, launching Gemini and NotebookLM tools as part of Google Classroom for students under 18. Read online
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INDUSTRY VIEWS |
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A new poll in the US and UK reveals consumers are divided on whether life today is better or worse than in 2000, pointing to rising living costs and Big Tech’s growing influence. The findings reflect the price-versus-value tradeoffs brand marketers must navigate to stay in step with consumer sentiment. This article was contributed by Cint. | | |
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ANALYSIS |
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Retailers are quickly embracing autonomous AI—sometimes referred to as agentic AI—to enhance operations and customer experiences. Gen Z is leading the shift, using AI for discovery and shopping. But to grow adoption across all generations, retailers must build trust through data security and transparency of AI use. |
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Here are five key stats on agentic AI’s role in the shopping journey. |
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