This issue of Chart of the Day is sponsored by DoorDash Ads. Ben & Jerry’s turned TikTok into a sweet sales channel, delivering 4.4x ROAS through DoorDash, with nearly half of orders from new customers. |
|
MARCH 24, 2026 |
|
|
|
|
|
|
|
|
|
Key stat: Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably. |
|
Beyond the chart: |
-
US Amazon sponsored product ads generated a $5.08 ROAS in Q3 2025, found Pacvue and Helium 10.
-
Amazon’s worldwide ad revenues will grow 18.6% in 2026 to reach $81.41 billion, according to a December 2025 EMARKETER forecast. |
|
Use this chart: If you manage retail media or commerce marketing, focus less on simply increasing spend and more on optimizing the system around it: Measurement, audience insights, and alignment with broader media plans. The biggest gains may come from making existing Amazon investment work harder, not just making it bigger. |
|
| | | |
|
Related EMARKETER reports: |
| | | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
Was this email forwarded to you? Sign up here. |
|
We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality. | | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
|
|
|
|
©2026 EMARKETER, 685 Third Avenue 21st Floor, New York, NY 10017 |
|
|
| | | |
