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AUGUST 27, 2025 |
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Key stat: Only 8% of Google searches with AI summaries led to a traditional link click, nearly half the rate of pages without summaries (15%), according to March 2025 data from Pew Research Center. |
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Beyond the chart: |
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Over a third (38%) of US adults use AI search summaries for half or more of their searches, according to February 2025 data from YouGov.
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Some 40% of worldwide adults using AI-powered search tools expressed frustration that the tools struggle with complex, multi-step, or nuanced questions, according to April 2025 data from Yext and Researchscape. |
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Use this chart: Marketers can use this chart to learn they shouldn't rely solely on organic search, and they should diversify acquisition channels (social, newsletters, CTV ads). Publishers can double down on brand-direct relationships and subscriptions to offset declining referral traffic. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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