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MAY 11, 2026 |
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Key stat: 65% of US marketers and agency executives say digital billboards best support connected commerce goals, the top OOH format named in OAAA and Winterberry Group's March 2026 report. |
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Beyond the chart: |
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Use this chart: Drop this in your OOH planning deck to show why digital screens deserve the lion's share of out-of-home budget. Use it to benchmark format mix against industry consensus when scoping connected-commerce campaigns, or show this to executives questioning whether printed billboards still earn a place in the plan. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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