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OCTOBER 27, 2025 |
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Key stat: Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries, according to an October report from iSpot.tv. |
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Beyond the chart: |
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Almost a quarter (24.1%) of healthcare and pharmaceuticals US digital ad spend will go to social platforms this year, according to an August 2025 EMARKETER forecast.
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Almost 20% (19%) of senior pharma and healthcare executives' companies worldwide have implemented agentic AI, according to March 2025 data from Capgemini. |
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Use this chart: Healthcare marketers can use this chart as justification to follow pharma’s lead and combine linear reach with digital targeting to create a full-funnel strategy. For ad sales teams: Prioritize outreach to pharma, food, and home brands when pitching Q4 linear buys. Their spend shows they’re still buying big. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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