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MAY 12, 2025 |
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Key stat: US creator revenues from social media sponsored content will reach $10.52 billion this year, marking a 15.0% YoY increase, per our March 2025 forecast. |
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Beyond the chart: |
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Creator revenue growth has slowed due to maturation of the influencer market, TikTok's volatility, and recession fears from the ongoing trade war.
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But bright spots remain, including more marketers turning to YouTube and brand deals expanding beyond social to TV and podcasts. |
Use this chart: Marketers can use this chart to make the case for diversifying influencer strategies across platforms and to justify investing in tools that facilitate creator partnerships. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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