Today is the day! Our EMARKETER Summit on Commerce Media Trends in 2025 starts at 11:30am ET. Register here. |
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MAY 9, 2025 |
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Which of the following products is not part of Ferrero North America’s new snack launch? |
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A) Ferrero Rocher chocolate squares B) Oreo Honey Maid C) Tic Tac Dr. Pepper D) Nutella Peanut |
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TOP STORY |
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In the increasingly crowded retail media space, hiring could be one strategy for networks to differentiate themselves from competitors. |
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“There’s definitely a budding need within the market for brands to fully and truly understand the difference between CMX and other retail media networks,” said Parbinder Dhariwal, vice president and general manager of CVS Media Exchange (CMX). |
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One of the key ways CMX achieves this is through its strategic approach to talent. |
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IN THE NEWS |
US-UK trade deal could aid some businesses, but questions remain. The US and UK reached a “full and comprehensive” trade deal, according to President Donald Trump—the first to be announced following the imposition of his “Liberation Day” tariffs. Read online |
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Other headlines: |
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Tapestry bets on Coach brand heat to help it thrive amid uncertainty. Tapestry raised its outlook for the third time this year, making it the rare retailer to project optimism as tariffs and uncertainty roil the landscape. Read online
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Burger King and Tim Hortons’ owner builds momentum as Krispy Kreme shifts gears. Restaurant Brands International (RBI)—parent of Popeyes, Burger King, and Tim Hortons—and Krispy Kreme both struggled in Q1 as consumers tightened spending on dining out and other nonessentials. Read online
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Mercado Libre’s retail media sales grow 50% YoY—and there’s plenty of runway ahead. The Latin America ecommerce giant’s retail media revenues jumped 50% YoY in Q1, lifting advertising’s share of gross merchandise volume (GMV) to 2.4%, by our estimates. Read online | | | |
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ANALYSIS |
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When it comes to mobile marketing, SMS is a timely approach to bringing brands closer to their audience. |
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“People hate unread texts, so SMS is the only channel where urgency is guaranteed,” said Majd Maksad, co-founder and CEO of TruAgents. |
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82% of consumers check their text notifications within five minutes of receiving a text, according to a SimpleTexting survey.
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And 84% of consumers have opted in to receive texts from businesses. |
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When marketers prioritize personalization while respecting their audience’s privacy, SMS can supplement other marketing channels and move consumers down the funnel. |
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