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OCTOBER 24, 2025 |
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What percentage of consumers are likely to purchase a fragrance as a holiday gift this year? |
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A) 20% B) 30% C) 40% D) 50% |
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TOP STORY |
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For its latest campaign, BMW is using celebrity storytelling and music to raise awareness for its certified pre-owned program, which the automaker says remains underrecognized among potential buyers. |
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“BMW is an award-winning program… but we feel the word is not truly out there about the BMW Certified program as an option,” said Tim Sumter, head of certified pre-owned marketing at BMW. “We’re really trying to drive that awareness home that we are an option.” |
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IN THE NEWS |
Amazon rolls out ‘Help Me Decide,’ its latest attempt to figure out how AI can drive sales. The button appears at the top of a product detail page when a shopper has been browsing comparable products without making a purchase. Read online |
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Other headlines: |
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Unilever posts core growth in Q3 as focus on innovation and premium products shows promise. Companies are expanding their product offerings to meet demand for clean, natural, and sustainable goods and position themselves as lifestyle brands. Read online
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Airlines benefit from K-shaped travel economy as hotels struggle. While affluent consumers are driving travel spending, much of that money is being spent on international trips, which is of no help to US-based companies. Read online
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Luxury giants hint at recovery as sales stabilize in US and China. While the environment remains largely unfavorable to luxury sales, LVMH, Kering, and others noted sequential improvement in demand. Read online
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Two prominent toy manufacturers are in very different situations heading into the holidays. Hasbro beat analysts’ Q3 expectations and raised its full-year revenue while Mattel missed both revenue and profit targets and held its outlook steady. Read online | | | |
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ANALYSIS |
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As AI fundamentally changes how consumers find products and services, experts continue to explore what marketers must do to adapt. |
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"The most surprising thing, the most pressing thing about AI adoption isn't just that people are starting to use it. It's that they're trusting it, it's that they're using it within their shopping journeys," said EMARKETER analyst Nate Elliott during the Future of Digital Summit. |
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