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JUNE 30, 2025 |
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Doing the research: Over half of consumers who invest use generative AI (genAI) for financial research at least once … |
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A) A day B) A week C) A month D) A year |
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CREDIT CARDS |
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Credit card issuers can cement top-of-wallet status by personalization and perks, especially for millennials and Gen Zers, per a PYMNTS Intelligence and i2c joint report. |
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Gen Zers and millennials keep slimmer card portfolios, with only 49% of millennials and 29% of Gen Zers owning three or more cards, compared with 57% for boomers. |
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CASH BACK |
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PayPal users can get 20% cash back on their Taco Bell orders if they check out with PayPal or Venmo in-app or online, per a press release. |
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Purchases must be over $5 and the maximum cash back a user can receive is $10.
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PayPal Debit Mastercard cardholders stand to earn an additional 5% back if they select restaurants as one of their monthly cash-back categories. |
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PayPal can also be set as a default payment option in the Taco Bell app. |
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PARTNERSHIPS |
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PayPal partnered with the Big Ten and Big 12 conferences to enable payments for participating student-athletes. |
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Students can then pay their college tuition with PayPal.
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PayPal will also launch conference-branded debit cards that can be personalized with university logos.
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Venmo will act as the presenting partner for the inaugural Big Ten Rivalry Series and will be an official partner of the Big 12 Conference. |
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REPORTS |
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A confluence of stagflation and rapidly changing employment trends is fundamentally reshaping US consumers’ views on life insurance and its relative affordability. Insurers’ reliance on traditional products and marketing tactics is a ticking clock that could cost them policyholders and growth. |
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Key question: How can life insurers sync up with consumers to offer them products that address their changing wants and needs amid rising economic pressures? |
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Key stat: Sixty percent of US 30- to 44-year-olds and 59% of 18- to 29-year-olds want life insurance they can easily adjust online as their life circumstances change, per a February 2025 YouGov survey. To meet this demand, life insurers will need to think beyond traditionally static products. |
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(EMARKETER subscription required to read the full report) |
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CHART OF THE WEEK |
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Key stat: 45% of US digital banking users consider their primary or most important financial provider to be the place where they do more of their online or mobile banking, according to March 2025 data from Alkami. | | | |
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