AI in financial services  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Banking & Payments
OCTOBER 13, 2026
Which approach uses AI-created capacity to reduce costs, potentially through lower staffing levels?
A) Capacity expansion B) Capacity extraction C) Capacity reinvestment D) Capacity acceleration

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CREDIT CARDS
Halloween splurges give issuers a seasonal opening for targeted card rewards
US consumers are spending big on Halloween, with more than half (54%) of shoppers planning to spend $200 or more, despite 63% of respondents claiming they felt more price-sensitive about Halloween costs than last year, per a CIT Bank survey conducted by Researchscape International.
  • 38% of Americans plan to spend $300 or more.
  • While the average budget was $210 nationally, millennials’ average budget hit $270 and Gen Zers averaged $308.
And yet, spending is up. Total card spending per household rose 0.9% MoM and 4.5% YoY in August, per The Bank of America Institute. Discretionary spending accounted for the bulk of this growth.
HOLIDAY TRENDS
BNPL serves different holiday needs as use diverges sharply by income
Early holiday spending is looking robust compared with last year. This year’s September card spend per household on holiday items was the strongest in four years, per a report from Bank of America Institute.
Consumers are also leaning into installments for holiday shopping.
  • 8.3% of Bank of America households had a BNPL payment in September, up from August.
  • And almost 20% of households using BNPL had repayments over $500.
Early breakout trends by household income show how consumers are navigating holiday shopping with BNPL.
POINT OF SALE
Toast leans into management and marketing AI tools to relieve owner stress
Toast introduced an AI labor-management tool and expanded its AI-powered marketing solution for restaurant and retail owners, per a press release.
  • Toast IQ Team helps owners manage staffing around high-demand periods; schedule employees based on availability, sales data, and overtime risk; and gamify team performance with menu-item contests.
  • Updates to Toast’s marketing tool include an SEO agent that reviews business discoverability, a Reviews Agent that prompts customers to contribute feedback about their experiences, and Offers and Marketing Agents that win clients through personalized email, social, and SMS services.
REPORT
GenAI and Agentic AI in Financial Services
AI is reshaping banking from product discovery through financial action. As genAI and AI agents gain influence over customer decisions, banks must balance greater convenience and autonomy with trust, customer control, and a changing role in the financial journey.
Key Question: How can banks capitalize on AI as it reshapes product discovery, customer interaction, financial guidance, execution, and the interfaces through which consumers manage their financial lives?
Key Stat: Fully 58% of the US banking customers who use genAI have used it to research banking products, rising to 65% among Gen Zers, per May 2026 data from Deloitte. That’s giving AI a growing role in which financial products consumers consider.
(EMARKETER subscription required to read the full report)
CHART OF THE WEEK
Key stat: OnePay leads Gen Z online bank/fintech customer satisfaction with a score of 757 out of 1,000, a meaningful 49-point gap over second-place SoFi (708) per JD Power.
 
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