The Personalization Disconnect: What Consumers Want and Marketers Can Deliver

The standard for personalization is no longer set by the brand next door. Consumers bring an AI assistant into the decision, and it narrows the shortlist first. Some 47.1 million US adults will use generative AI for content personalization this year, according to EMARKETER’s forecast.

Join us to hear where those expectations are heading. You’ll learn:

• Why peak buying interest closes before disconnected systems can respond
• What consumers expect in return for their data, and how to show it to them
• Which content and data problems to fix first