Beyond AI Adoption: What Marketers Trust AI to Do

AI adoption is no longer the headline. The bigger questions are: how much decision-making authority should AI have? Where is the line between human judgement and AI authority being drawn?

Join us for a conversation on what makes AI trustworthy enough to act on, where marketers are willing to hand over control, and how leading organizations are building smarter models for AI-driven decision making.

You’ll leave with insights based on StackAdapt research and EMARKETER’s industry perspective and gain:

• A clearer view of why AI delegation is becoming marketing’s next major challenge
• Practical guidance on where AI can support, influence, or own campaign decisions
• A sharper way to think about trust, guardrails, human judgment, and AI-powered decision-making