Beyond AI Adoption: What Marketers Trust AI to Do

AI adoption is no longer the headline. The bigger question is how much decision-making authority they’re ready to delegate.

As AI takes on a larger role in campaign decision-making, marketers must determine what AI should recommend, what humans should approve, and what can responsibly be delegated.

Join us for a live conversation to learn why marketers remain selective about AI authority, what makes recommendations trustworthy enough to act on, and how leading organizations are moving from experimentation toward more intentional AI decision-making models.

You’ll leave with insights based on StackAdapt research and EMARKETER’s industry perspective and gain:

• A clearer view of why AI delegation is becoming marketing’s next major challenge
• Practical guidance on where AI can support, influence, or own campaign decisions
• A sharper way to think about trust, guardrails, human judgment, and AI-powered decision-making