Consumers are opening shopping and delivery apps without a brand in mind. More than 44% are most likely to try an unfamiliar brand while browsing a shopping platform, according to EMARKETER/DoorDash data.
But that first purchase may be the last: only 38% say they’re very likely to buy the same brand again. Download our new report to see what 1,063 US consumers said about where they’re open to a new brand, what makes them act on a recommendation, and what turns a single order into a habit.
You’ll learn: | 
