Learn what industry leaders see ahead—and how your commerce media strategy can keep pace.

Commerce media now represents more than one-fifth of US digital ad spending, making it a core component of today's media mix. As investment becomes the norm, marketers are shifting their focus from adoption to execution, looking for better ways to measure impact, integrate AI responsibly, and build scalable operating models.

In this exclusive guide, EMARKETER analysts join industry leaders to share their perspectives on the trends, capabilities, and strategic decisions shaping the next era of commerce media.