Holiday Shoppers Lean on Peers for Reassurance Before Checkout

Consumers are spending more time researching purchases than they did two years ago, and paid media alone isn’t earning their trust. Over 40% say their most confident purchase was recommended by a friend or family member, according to new EMARKETER/Reddit research.

Download this new report to see what 1,001 US consumers told us about how they research holiday purchases. You’ll learn:

How peer recommendations and online communities stack up against influencer content
Which product categories generate the most community-influenced purchase decisions
What AI’s growing role in the shopping journey means for building brand confidence

17 pages

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Holiday Shoppers Lean on Peers for Reassurance Before Checkout

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