Holiday Shoppers Lean on Peers for Reassurance Before Checkout

Holiday shoppers are taking longer to decide, and they’re checking what brands tell them against people who have used the product. Over 43% of consumers say they spend more time researching before buying than they did two years ago, according to an EMARKETER/Reddit survey.

Download our new report to see what 1,001 US consumers told us about:

Where influencer endorsements help holiday discovery, and where shoppers look for confirmation
What shoppers value in a product thread, from real-world experience to open disagreement
How peer input shapes purchases in health, consumer tech, apparel, beauty, and finance

17 pages

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Holiday Shoppers Lean on Peers for Reassurance Before Checkout

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