Consumers are changing how they discover brands. AI is becoming a new tool driving recommendations, advice, and product comparisons. As this shift accelerates, marketers face a new challenge: understanding whether their brands are showing up and what that means for brand visibility, media investments, and the path to purchase.

Join Stephanie Paterik, VP of Insights, and Blake Droesch, Senior Analyst, for a discussion on the rise of AI-powered discovery and what it means for modern marketing. Drawing on insights from EMARKETER's AI Visibility Index (AIVI), we'll explore how AI recommendations are reshaping the consumer journey, how AI visibility complements paid and organic marketing strategies, what patterns are emerging across industries, and what influences the brands AI recommends.

Whether you're responsible for brand marketing, media strategy, paid search, SEO, content, or competitive intelligence, you'll leave with a clearer understanding of how AI is changing consumer discovery, how to think about AI visibility alongside your existing marketing investments, and the practical steps you can take to prepare.