Despite persistent concerns about brand safety and advertising adjacent to hard news, research shows that trusted news environments can drive strong engagement, ad effectiveness, and positive brand outcomes.

Join us at our NYC offices for an evening with leaders from Al Jazeera, Dow Jones, The Associated Press, Freestar, and the Committee to Protect Journalists as they unpack one of advertising’s most debated questions: What role should the news play in the media mix? Through a series of conversations, they’ll discuss how brand safety concerns are shaping investment decisions, practical approaches to evaluating risk, and where publishers, agencies, and advertisers see the future of news advertising heading.