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Data and Identity Bundle

Data and Identity Bundle

Presented by: Acxiom

Unifying data, driving ROI, and preparing for AI

Identity is no longer just a marketing capability. It's the foundation for personalization, measurement, and AI. Now on-demand, watch “Data and Identity: From Marketing Capability to Enterprise Asset,” to hear how Acxiom and The Guitar Center are building stronger identity strategies and turning disconnected data into a competitive advantage.

As a bonus, you'll also receive our companion EMARKETER report featuring exclusive survey data from 112 US marketers on the trends shaping identity investment and AI readiness.

You’ll learn:

  • How stronger identity foundations improve personalization and measurement
  • Where marketers are investing next and why
  • Why interoperable data is critical for AI success
Presenters

Keith Camoosa

Chief Product and Technology Innovation Officer, Acxiom

Nahum Garcia

Director of Customer Data, The Guitar Center Company

Alex Fernandez

Senior Director of CRM, The Guitar Center Company
Moderator

Arielle Feger

Senior Analyst, EMARKETER
*Speakers subject to change

Watch On-Demand + Download Report

By clicking "Submit," you agree to receive marketing emails from EMARKETER and Acxiom; and you consent to EMARKETER sharing your registration information with Acxiom. You also accept EMARKETER's Terms and Privacy Policy. Learn about Acxiom's privacy practices here.

Watch On-Demand + Download Report

By clicking "Submit," you agree to receive marketing emails from EMARKETER and Acxiom; and you consent to EMARKETER sharing your registration information with Acxiom. You also accept EMARKETER's Terms and Privacy Policy. Learn about Acxiom's privacy practices here.

*Copyright ©2026 EMARKETER. All Rights Reserved.

 
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