Data and Identity: From Marketing Capability to Enterprise Asset

Identity resolution has moved from a marketing capability to an enterprise asset. More than 90% of marketers are already using identifiers - half with their own identity graph - and over 8 in 10 report improved ROI from their identity efforts, according to EMARKETER/Acxiom research.

But results are not uniform, and more than 40% rate their customer data foundation as somewhat or very immature. Join us for a live Tech-Talk Webinar to learn what separates organizations pulling ahead from those still fragmented.

• How unified identity foundations are improving personalization, attribution, and measurement outcomes
• Where marketers are planning to invest in over the next 24 months
• Why AI readiness depends on data interoperability, and how to start building it