US social media creator revenues will top $21 billion in 2026, more than double what they were in 2021, according to EMARKETER’s forecast. The message is clear: creator-driven content has become a core part of the modern marketing mix, alongside retail media and connected TV.
Dive into the latest data on the creator economy in this new report, including the social commerce market fueling its growth, marketer adoption trends, how budgets are shifting from macro to micro creators, and why brands are now spending more in ad dollars to amplify creator content. | 
