Why The Retail Media Playbook Is No Longer Enough to Carry Commerce Media Into its Next Act
US ad spending on commerce media will reach $136.81 billion by 2030, representing nearly a quarter of all digital ad spending, according to EMARKETER’s forecast. Growth is moderating as the channel matures, but commerce media continues to gain share from search, social, and other established channels.
Advertisers are demanding stronger measurement, better planning tools, and buying infrastructure that can keep up. The platforms that can differentiate on those fronts will define the next competitive era. See what’s ahead in this new analyst report.
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