From Customer Data Management to Actionable Intelligence: The CDP's Next Chapter

Live Webinar:
Tuesday, June 16 at 2pm ET / 11am PT

The Customer Data Platform category is undergoing a fundamental transformation — and new original research from 150 enterprise CDP executive and users reveals just how fast expectations and needs are shifting in the agentic era.

Join Adobe as we unpack the findings and learn how and why leading CDPs are further becoming the critical bridge between your systems of engagement and system of record.

Learn how and why leading CDPs are further becoming the critical bridge between your systems of engagement and system of record.

The key requirements of an intelligent context layer that is ready to take advantage of the agentic era
The new paradigm for fueling customer engagement with customer context and semantic understanding
Prioritizing paid and owned media connectivity as an emerging core CDP component

Presenter

Nina Caruso

Group Manager, Product Marketing, Adobe

Moderator

Chris Wood

Analyst, EMARKETER

*Speakers subject to change

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