From Clicks to Influence: The New Economic Model of AI-Driven Commerce

Measuring, validating, and allocating value in the AI-driven consumer journey

More than 90% of organizations say AI is changing how they approach marketing, but fewer than 10% can track its impact end to end, according to new EMARKETER/Partnerize data.

As generative search, in-app commerce, and AI-driven recommendations reshape the path to purchase, one thing is clear: measurement isn’t just an analytics challenge, it’s a competitive advantage.

Download this new research report to learn:

How AI-driven discovery is disrupting traditional search and social
Why marketers are struggling to measure and attribute AI’s influence across the consumer journey
Where budgets are shifting next, from content and SEO to performance-based partnerships

Access Now

* First Name:

* Last Name:

* Business Email:

* Company:

* Job Title:

* Country:

* Company Size:

Sign me up for the EMARKETER Daily newsletter, a daily briefing on digital marketing and media trends. It also includes the EMARKETER FYI.

By clicking "Submit," you agree to receive marketing emails from EMARKETER and Partnerize; and you consent to EMARKETER sharing your registration information with Partnerize. You also accept EMARKETER's Terms and Privacy Policy. Learn about Partnerize's privacy practices here.

From Clicks to Influence: The New Economic Model of AI-Driven Commerce

Created in partnership with

Measuring, validating, and allocating value in the AI-driven consumer journey

Download this new research report to learn:

Access Now

Access Now