AI platforms are changing how consumers discover brands, compare products, and make decisions. But most visibility tracking only answers one question: Did your brand appear? What matters now is understanding how AI platforms describe your brand, which sources shape those responses, and what marketers can do to improve visibility and perception.
In this Tech-Talk Webinar, Charles Aubert from Bluefish joins EMARKETER Principal Analyst Nate Elliott to discuss new research analyzing 250+ global brands across pharma, financial services, CPG, travel, and retail. You’ll see which brands are leading across ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity, how responses differ by industry, and what marketing teams should do to improve visibility as AI becomes a bigger part of brand discovery. | 
