AI is reshaping how consumers discover, evaluate, and buy products—but measurement hasn’t kept up. Sixty percent of leaders say AI-driven discovery channels are the hardest to attribute, and only 15% have a reliable way to measure revenue from off-site, AI-influenced consumers, according to new EMARKETER/Partnerize data.

Join us at EMARKETER’s NYC office for an invite-only networking breakfast, where we’ll break down new research on ways brands are approaching attribution, investing in analytics, and shifting budgets as AI-driven channels evolve.

• 8:45 AM – 9:30 AM | Registration and Networking Breakfast
• 9:30 AM | Programming Starts
  • Welcome from Partnerize CMO/SVP of Marketing Maura Smith 
  • AI-Driven Commerce Trends with EMARKETER’s Max Willens
  • Panel Discussion featuring EMARKETER’s Nate Elliott and Maura Smith, led by Max Willens
• 10:30 AM | Audience Q&A + Closing Thoughts with Maura Smith