The New Rules for Picking a Social Agency: What AI, Data, and Smarter Tools Actually Change

CMOs know social media can drive real business results, build brand, and move culture, but getting there requires the right partner. New platforms, shifting algorithms, creator economies, and AI and data tools have fundamentally raised the bar.

In this Tech-Talk, EMARKETER sits down with Viral Nation’s Madison Gaudry-Routledge, to unpack what marketing leaders need to ask when evaluating a social partner.

• What separates a capable social partner from one who can’t keep up with today’s demands
• How AI is changing the way agencies work and what that means for what you should expect
• What best-in-class content and creator strategies look like right now
• The right questions to ask about data infrastructure and measurement