EMARKETER is going on the road! |
EMARKETER is bringing our analysts to Chicago for an intimate, interactive experience. Join Sarah Marzano, VP and Principal Analyst, and Blake Droesch, Senior Analyst and Director of Client Value, for presentations on commerce media and the evolving shopper journey designed to spark discussion, invite questions, and foster meaningful conversation.
📅 Thursday, May 28, 2026
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 Sarah MarzanoVP and Principal Analyst, Commerce MediaUnlocking the Next Phase of Commerce Media GrowthThe discussion will focus on how commerce media can be positioned for sustainable growth in a more complex and competitive landscape. Drawing on EMARKETER’s latest data and analysis, she will highlight where growth is likely to come from, which areas remain underdeveloped, and how networks can evolve beyond core onsite offerings into opportunities like offsite activation and in-store media. The session will also touch on key challenges around measurement and alignment, while offering a practical lens for how advertisers can evaluate commerce media opportunities and better align investments with broader campaign goals.  Blake DroeschSenior Analyst and Director of Client ValueMedia That Moves: Marketing Strategies for Tomorrow’s Shopper JourneyThe funnel isn’t collapsing, it’s expanding and becoming more complex. As media consumption fragments across channels and AI reshapes how consumers access information, the number of touchpoints along the shopper journey will continue to grow. This presentation explores how the path to purchase is evolving and how brands should be thinking about brand versus performance, shoppable media, and GenAI. |