The GEO Playbook: How Marketers are Building AI-First Discovery

Over 106 million Americans are now using generative AI search. To keep up, US AI search ad spending is set to double from $1.04 billion last year to $2.08 billion in 2026, according to our forecast.

Download this new EMARKETER report to see how marketers are adapting to generative engine optimization (GEO) and learn:

How GEO implementation timelines and tactics vary across organization types
Where SMBs are moving from strategy to execution in structured content
Why B2B tech CMOs are investing in GEO before search performance declines further

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The GEO Playbook: How Marketers are Building AI-First Discovery

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