Most marketers have invested in identity resolution and are seeing real returns, but the infrastructure supporting those investments isn't keeping pace. Only 23% of marketers report fully interoperable systems, and more than half say their data foundation isn’t ready to support AI-driven marketing, according to new research from EMARKETER and Acxiom.
Download this new report to learn what 112 US marketers told us about where they are in their identity and data maturity journey. You’ll see which identifiers are driving the most impact, where gaps in interoperability and AI readiness are limiting scale, and how leading organizations are shifting investment to build more connected systems. | 
