Mobile Commerce in 2026: How Marketers Can Win in an App-First Economy

Mobile is now the primary surface where consumers discover, research, and buy. This year, it will account for two-thirds of all digital ad spend and more than half of total media ad spend, according to our forecast. By 2027, it will represent the majority of all ecommerce sales.

In this new visual report, EMARKETER breaks down how mobile is reshaping the path to purchase, which channels are capturing attention, and what the data reveals about how marketers are responding.