From Fan to Cart: Why Sports Fandom Has Become a Direct Path to Purchase

With the FIFA World Cup joining an already packed Olympics year, 164.7 million US fans are expected to tune into live sports broadcasts, according to our forecast.

This stacked schedule gives brands a unique opportunity to test new channels and refresh their sports marketing strategies. Download this new report to learn:

How athletes are driving purchases beyond team loyalty
Why sports retailers are building intent-based ad networks
How shoppable TV is creating new sales channels for brands
Four strategies to close the fan-to-cart gap

11 pages

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From Fan to Cart: Why Sports Fandom Has Become a Direct Path to Purchase

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