Unified Streaming: Unlocking Next-Gen Advertising

The average US internet household has 5.3 streaming subscriptions, according to data from Philo and Parks Associates. For advertisers, that fragmentation carries real costs: disconnected inventories, broken attribution, and campaigns that are harder to plan and optimize across platforms. Managing reach and frequency has become guesswork rather than strategy.

In a new report, presented by Philo, learn how unified video platforms are solving this challenge. Download it for insights on:

One-third of pay TV users subscribe for a unified, all-in-one viewing experience, underscoring demand for aggregated platforms.
Ways aggregated platforms increase engagement and ad effectiveness by simplifying discovery and improving personalization.
How vMVPD (virtual Multichannel Video Programming Distributor) subscribers show stronger interest in interactive ads and commerce.

18 pages

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Unified Streaming: Unlocking Next-Gen Advertising

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