As Ads Come to ChatGPT, AI’s Promise as a Purchase Driver Grows

ChatGPT is scaling as an ad channel fast. US advertisers on the platform grew nearly 4x in six weeks, while the share of users seeing ads surged more than 50x, according to Sensor Tower.

Download our chart-packed report to learn more about AI’s rise as a purchase driver. See which categories are dominating ChatGPT’s early inventory, how services and marketplaces more than doubled their share in March, and why consumers are expected to use generative AI for shopping in 2026.