Spending From the Sidelines: How Youth Sports Fuels Household Purchases

Youth sports have become a defining life stage for the majority (63%) of US families. It shapes daily routines, drives unplanned spending, and creates a high-attention environment where purchase decisions happen in real time.

A new EMARKETER/DICK’S Media survey of 662 US adults shows how the youth sports lifestyle directly influences spending across vehicles, dining, travel, and everyday purchases. Download this new research report to learn:

Why youth sports drive constant demand and outsized spending across categories beyond sporting goods.
How peer influence multiplies purchase decisions across team communities.
How and where advertisers should engage sport parents to drive sustained growth.

15 pages

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Spending From the Sidelines: How Youth Sports Fuels Household Purchases

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