Streaming TV’s Untapped Opportunity: Brand-Safe News

Over the past year, news accounted for 5.6% of household reach in free streaming TV, yet captured an impressive 8.5% of average viewing hours, according to data from Wurl’s CTV Trends Report. So why are many advertisers still cautious about buying news programmatically?

Join us for a live Tech-Talk Webinar to find out why news is one of the most undervalued advertising environments. You’ll learn:

• How news drives consistent engagement and repeat viewership
• Why timely content and high-impact moments create relevance and recall
• Ways targeting advances can unlock value in brand-safe news environments