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The Future of Trust: Leveraging AI and Creators

The Future of Trust: Leveraging AI and Creators

Date: Tuesday, April 21
Time: 2pm ET / 11am PT

As AI reshapes how consumers discover, evaluate, and engage with brands, marketers face a growing tension: how to scale content and media strategies without eroding trust. As discovery evolves and AI accelerates production, brands must rethink how they approach content, creators, and customer relationships in an increasingly noisy digital landscape.

Join Principal Analysts Max Willens and Nate Elliott for a conversation on ways marketers can intentionally combine AI-powered workflows with the authenticity and relatability of creators. Learn how to responsibly integrate both to strengthen credibility, deepen engagement, and build lasting connections in the next era of digital marketing.

Speakers

Max Willens

Principal Analyst, Social Media
and the Creator Economy, EMARKETER

Nate Elliott

Principal Analyst, genAI, EMARKETER
Host

Minda Smiley

Senior Analyst, Social Media, EMARKETER
*Speakers subject to change

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