Meeting The Moment: Celebrations And Unplanned Events Drive Shoppers To Consider New Products

Over 75% of consumers are open to trying new brands when planning for big events like the Super Bowl, Independence Day, or Thanksgiving, according to a recent survey of 1,090 US adults by EMARKETER and DoorDash Ads.

Reserve your copy of our new research report to learn more about why consumers break their habits and seek unfamiliar products and categories. Inside, you’ll learn:

How delivery app users are 3x more likely to try new brands and categories
Why the purchase window narrows to one week before key consumer events
Which moments drive the most brand exploration across grocery, alcohol, and retail

13 pages

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Meeting The Moment: Celebrations And Unplanned Events Drive Shoppers To Consider New Products

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Get Early Access: Pre-Register Now

Get Early Access: Pre-Register Now