Marketers Believe Real-Time Creative Optimization Can Unlock a 20% Performance Lift

Nearly 9 in 10 marketers say creative is critical to campaign performance. Yet only a small fraction are optimizing it effectively.

That disconnect has a cost.

New research from EMARKETER and Perion, surveying US marketers and agency professionals managing $5M+ in annual media spend, reveals where creative optimization is breaking down, and what it takes to fix it.

Download the report to learn:

Why 40%+ of marketers receive creative insights after media signals, and what that lag costs
Why 1 in 4 believe real-time optimization could unlock 20%+ performance gains
How AI is shifting creative from a production problem to a performance variable

13 pages

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Marketers Believe Real-Time Creative Optimization Can Unlock a 20% Performance Lift

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