The In-App Advantage: Capturing Attention Through Mobile Video

This year, mobile video ad spending is expected to surpass mobile search for the first time, capturing 39.5% of total mobile ad spend, according to our forecast.

In this new report, dive into the consumer behaviors fueling mobile video’s rapid rise and what they mean for your media strategy.

You’ll learn:

Where consumers are spending the most mobile time across YouTube, TikTok, and Instagram
Why short-form video has become the default format across every major platform
How to align your placements and creative strategy with where attention is concentrated

7 pages

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The In-App Advantage: Capturing Attention Through Mobile Video

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