Mobile gaming is one of the most widely used media channels in the US, yet it remains largely overlooked by advertisers. More than half of Americans play games on their phones, but fewer than 1 in 10 marketers use the channel regularly, according to data from EMARKETER and Admazing.
Download this new research report to see what is driving this gap. You will learn why many marketers feel frustrated with their current media strategies, how mobile gaming can unlock measurable incremental reach, and practical ways to connect with these highly engaged and diverse audiences. | 
