How AI Broke Brand Discovery (And What Smart Marketers are Doing to Fix It)

Consumers are turning to AI for everything from brand discovery to product research. With 80% of searches now ending without a click when AI overviews are present, the traditional paths to customer acquisition are disappearing, and the shift is accelerating faster than most brands can adapt.

But not all industries face the same risk of disruption. Join us live to dive into Moloco and BCG’s analysis of 15 verticals’ exposures and strengths, and learn critical strategies for defending your brand in the AI era.

• What the shift to zero-click journeys means for discovery and acquisition
• Where your industry sits on the AI Disruption Index and which verticals face the greatest exposure 
• Three strategies CMOs are using to build durable growth through owned channels, first-party data, and mobile apps