When SEO Isn’t Enough: Generative Optimization and Brand Discovery

Date: Tuesday, March 3
Time: 2pm ET / 11am PT

Generative AI is quickly becoming a key way people discover information, ideas, and products. For marketers, that shift creates a new visibility problem: brands now have to play by a different set of rules than traditional search.

In this Meet the Analyst webinar, Principal Analyst Nate Elliott breaks down what marketers need to know about discovery inside generative engines. Join us to learn:

Why strong search rankings don’t guarantee that brands appear in AI-generated responses
How generative engines influence perception early in the customer journey, often before purchase intent exists
What practical steps brands can take to approach AI as a distinct visibility and measurement challenge

Presenters

Nate Elliott

Principal Analyst, GenAI, EMARKETER

Guy Yurif

Chief Evangelist, Webflow

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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When SEO Isn’t Enough: Generative Optimization and Brand Discovery

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Date: Tuesday, March 3 Time: 2pm ET / 11am PT

Presenters

Nate Elliott

Principal Analyst, GenAI, EMARKETER

Guy Yurif

Chief Evangelist, Webflow

Moderator

Marissa Coslov

Vice President, EMARKETER

Register Now

Register Now

Date: Tuesday, March 3
Time: 2pm ET / 11am PT