The New Mobile Reality: Attention, AI, and the Race for Consumer Time

Date: Tuesday, February 24
Time: 2 pm ET / 11 am PT

For the first time, consumers are spending more on non-game mobile apps than games, and GenAI is a driving force behind the shift. As AI-powered apps, short-form video, streaming and social platforms all compete for the same finite hours, the battle for mobile attention has never been more intense.

Join us for a Tech-Talk Webinar where Lexi Sydow, Chief Analyst at The ATTN Economy and Insights Advisor to Sensor Tower, will unpack insights from Sensor Tower's 2026 State of Mobile report. You'll hear where new advertising opportunities are emerging, how GenAI is reshaping the mobile ecosystem, and what a rapidly globalizing mobile landscape means for your strategy.

You'll walk away with insights on:

How GenAI is creating new consumer behaviors and advertising opportunities on mobile
Where retail, streaming, gaming, and sports are redefining digital ad spend
What the global mobile landscape shift means for your marketing strategy today

Presenters

Lexi Sydow

Chief Analyst & Founder, The ATTN Economy
and Insights Advisor, Sensor Tower

Emmy Liederman

Analyst, Media Content, EMARKETER

*Speakers subject to change

Register Now

* First Name:

* Last Name:

* Business Email:

* Company:

* Job Title:

* Country:

Sign me up for the EMARKETER Daily newsletter, a daily briefing on digital marketing and media trends. It also includes the EMARKETER FYI.

By clicking "Submit," you agree to receive marketing emails from EMARKETER and Sensor Tower; and you consent to EMARKETER sharing your registration information with Sensor Tower. You also accept EMARKETER's Terms and Privacy Policy. Learn about Sensor Tower's privacy practices here.