AI platforms and search features are gaining ground in how consumers explore and shop. EMARKETER forecasts that 26.4% of the US population will be a generative AI search user in 2026, up 12.7% year over year.
This shift is fueling conversation around best GEO practice, but what works is still unsettled. This guide brings together five trusted perspectives from EMARKETER analysts and industry leaders to help you take a practical approach rooted in building trust with your audience.
Inside:
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Why GEO answers vary more than traditional search, and what that means for your strategy
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How to improve your odds of being cited in AI answers
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What to avoid as platforms add quality guardrails
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Practical guidance on content structure, authority, and third-party validation
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A GEO cheat sheet with five actions to take now
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