Digital Advertising Trends to Watch in 2026

AI is accelerating change across creative and media buying, video continues to absorb more attention and spend, and long-standing assumptions about who controls the advertising ecosystem are being challenged.

What’s next? Get our analysts’ POV in this exclusive annual EMARKETER report. You’ll learn the five trends that will shape advertising this year, from the existential pressures facing agencies to the emerging protocols reshaping ad buying. Download it to see where audiences are heading and what advertisers should be doing now.