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2026 Trends That Will Shape Your Advertising Strategy

2026 Trends That Will Shape Your Advertising Strategy

Presented by: tvScientific

Date: Tuesday, January 27
Time: 2 pm ET / 11 am PT

Attention has never been harder to earn. 65% of marketers say AI search experiences like Google AI Overview and ChatGPT are making it harder to get noticed, and 73% say they struggle to find high-quality customers, according to new data from tvScientific. Meanwhile, customers are splintering across feeds, devices, and screens. Marketers are left to ask; where can you still capture real attention, prove impact, and scale growth?

In this Tech-Talk Webinar, you'll hear from experts at AppsFlyer, Cornerstone Media, and tvScientific on where budgets are shifting and hear insights on:

  • Why performance TV is becoming a full-funnel engine driving both awareness and measurable revenue
  • How AI is powering always-on experimentation and rapid creative testing
  • Why radical transparency and cross-channel measurement are becoming non-negotiable in 2026
Presenters
Matthew Osler headshot

Matthew Osler

Director of Strategic Partnerships, Cornerstone Media
Eran Dunsky headshot

Eran Dunsky

Head of Product - North America, AppsFlyer
Emily Duncan headshot

Emily Duncan

Marketing Manager, tvScientific
Host

Marissa Coslov

Vice President, EMARKETER
*Speakers subject to change

Register Now

By clicking "Submit," you agree to receive marketing emails from EMARKETER, AppsFlyer, and tvScientific; and you consent to EMARKETER sharing your registration information with AppsFlyer and tvScientific. You also accept EMARKETER's Terms and Privacy Policy. Learn about tvScientific's privacy practices here and AppsFlyer's privacy practices here.

Register Now

By clicking "Submit," you agree to receive marketing emails from EMARKETER, AppsFlyer, and tvScientific; and you consent to EMARKETER sharing your registration information with AppsFlyer and tvScientific. You also accept EMARKETER's Terms and Privacy Policy. Learn about tvScientific's privacy practices here and AppsFlyer's privacy practices here.

*Copyright ©2026 EMARKETER. All Rights Reserved.

 
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