Programmatic advertising is entering a new phase. Optimism is high: 75% of marketers expect budgets to rise and 84% report stronger year-over-year performance, according to StackAdapt data. But a widening maturity gap is separating brands that are keeping pace from those pulling ahead.
Based on insights from 484 senior marketers across North America and the UK, plus StackAdapt’s platform data from a global sample of 6,000+ advertisers, this new report dives into what top performers are doing differently: unifying workflows, consolidating tech stacks, adopting AI for immediate impact, and redefining performance around attention and creative quality. | 
