Digital audio is already part of the plan for many advertisers, with 67% including streaming audio and podcasts in their budgets, according to new EMARKETER/Amazon Ads research. But nearly half say difficulty measuring ROI is holding them back from committing more dollars.
Download this new research report to learn what 100 US marketers told us about digital audio's role in their media mix, which measurement barriers are slowing adoption, where early adopters are finding success, and why incremental reach is emerging as the channel's strongest selling point. | 
