Generative Engine Optimization in 2026

More than a billion people use AI, and these tools can drive product discovery even when people aren’t asking about products. But here's the problem: Fewer than 10% of sources cited in ChatGPT, Gemini, and Copilot rank in the top 10 Google organic search results. Your SEO playbook won't get you there.

This EMARKETER analyst report breaks down why generative engine optimization (GEO) requires a different approach than SEO. You'll learn why treating AI as a branding channel matters, how to separate on-site GEO from SEO, and where to focus off-site efforts for maximum AI visibility.