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Unpacking MFA and AI Slop: Data-Driven Insights for Smarter 2026 Strategies

Unpacking MFA and AI Slop: Data-Driven Insights for Smarter 2026 Strategies

Presented by: IAS

Made-for-advertising (MFA) sites and AI-generated content aren’t fringe problems anymore. They’re quickly becoming a default layer of the open web. Since it’s cheap and fast to produce, there’s more of it every day. This puts advertisers in a tough spot: more inventory, less clarity on whether the sites running your ads are worth the spend. 

Join us for a Tech-Talk Webinar that cuts through the noise. We’ll break down how MFA and AI “slop” sites operate, how they distort results, and how to spot them early so your 2026 strategy is built on better placements, not wishful thinking. 

What you’ll learn:

  • How MFA and AI “slop” are spreading across the open web
  • The red flags that reveal low-quality sites before your budget goes there
  • What these environments do to media quality and performance, and how to stay in control
Presenter
Scott Pierce headshot

Scott Pierce

Senior Director, Product Management, IAS
Moderator
Nate Elliott headshot

Nate Elliott

Principal Analyst, AI in Advertising & Commerce,
EMARKETER
*Speakers subject to change

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By clicking "Submit," you agree to receive marketing emails from EMARKETER and IAS; and you consent to EMARKETER sharing your registration information with IAS. You also accept EMARKETER's Terms and Privacy Policy. Learn about IAS's privacy practices here.

Register Now

By clicking "Submit," you agree to receive marketing emails from EMARKETER and IAS; and you consent to EMARKETER sharing your registration information with IAS. You also accept EMARKETER's Terms and Privacy Policy. Learn about IAS's privacy practices here.

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