Making Sense of AI in Marketing: What’s Real, What’s Ready, and What’s Worth Watching

Consumers are experimenting, technology is evolving, and organizations are working to separate hype from meaningful change.

This lookbook breaks down how AI is transforming marketing across discovery, creative, and operations. Inside, you’ll find EMARKETER data and analyst insights that show where AI is delivering real value today, and where marketers should focus next as adoption accelerates.

Coverage Topics:

Search & Discovery: How AI is changing the way people find information and why search remains the backbone of discovery
Creative & Technology: How AI is redefining workflows, content production, and the rise of autonomous agents
Organizational Adoption: How companies are embracing AI amid gaps in readiness, talent, and safeguards

This lookbook is the first step to help you:

Adapt your search, content, and visibility strategy for a hybrid AI + search world
Assess organizational readiness and prioritize AI use cases that solve real business problems

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