AI is reshaping discovery, but search isn’t going anywhere. Despite the hype, generative AI still accounts for just 3% of online discovery time in the US, according to EMARKETER analysis.
So what’s really happening? Search and AI are converging. By 2027, discovery via AI will simply be a part of search, as engines like Google weave AI-generated results into nearly all results.
Join EMARKETER’s Nate Elliott and Jeremy Goldman in a fireside chat as they unpack what the data reveals about the evolving discovery landscape, and what brands should do now to stay visible. | 
